The following graphic indicates where each part of the dollar that a student pays for a new college textbook goes:
Where the New Textbook Dollar Goes*...

Students are frustrated with the cost of their textbooks, but most publishers would say that the selling prices have merely kept pace with inflation. Buying used books is an option, but publishers say that used books simply drive up the cost of future texts: if the publisher cannot sell as many of the new edition as are printed, the price is raised "to compensate for decreased sales volume and the cycle starts again." Publishers also must cover the costs of many nonsalable faculty supplements such as instructor manuals, solutions manuals, videos, and test banks (hard copy and electronic). Additionally, as the books become "fancier" with multiple colors, photographs, and periodical cites, costs also increase. Write a paper that does the following:
a. Provides suggestions for ways the college/university bookstore could control costs.
b. Provides suggestions for ways the publisher could control costs.
c. Provides suggestions for ways students can legally control textbook expenditures (remember that substantial reproduction of the text is illegal).
d. Talk to someone who went to college 20 years ago and discuss how today's college textbooks differ from the textbooks he or she used. Are the current differences cost beneficial from yourperspective?

Transcribed Image Text:

Freight Expense The cost of getting books from the publisher's warehouse or bindery to the college store. Part of cost of goods sold paid to freight company 75.90 1.00 TIIK I NITI:n tT.SERS OF .เงเ EI".A Textbook Wholesale Cost Publisher's paper, printing editorial, general, and administrative costs; marketing costs and publishers income. Also includes author income 2 73402126E ONEDOLEAR 6.30 Pra-Tax College Store Operations Insurance, utilities, building and equipment rent and maintenance, accounting and data processing charges, and other overhead paid by college stores. 5.70 College Store Personnel Store employee salaries and benefits to handle ordering receiving, pricing, shelving, cashiers, customer service, refund desk, and sending extra textbooks back to the publisher. 11.10 College Store Income Note:The amount of federal,state, and/or local tax, and therefore the amount and use of any after-tax profit, is determined by the store's ownership,and usually depends on whether the college store is owned by an institution of higher education, a contract management company, a cooperative, a