The following quote is from Paul Casi, president of Glenmore distilleries: Selling cordials is a lot different
Question:
a) In what ways do you think the lifestyle of cordial drinkers would differ from those who drink liquor but not cordials?
b) How would you determine the nature of any such differences?
c) Of what use would knowledge of such lifestyle differences be to a marketing manager introducing a new cordial?
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Related Book For
Consumer Behavior Building Marketing Strategy
ISBN: 978-0077645557
12th edition
Authors: Delbert Hawkins, David Mothersbaugh
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