The following table represents two other regression analyses completed in the HMO study. The dependent value of the first is the respondent's overall evaluation of the proposed HMO. The independent variables were the response to the question: "How satisfactory does this plan appear to you with respect to the following factors?" The scale was 1 to 5. The second analysis was the same, except the focus was on the respondent's present plan instead of the HMO. Provide an interpretation of the results. What does a beta coefficient of .18 for the first variable mean? Interpret the table foot-note. What do the two regressions show? What are the management implications?

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Proposed HMO Beta Coefficient Respondent's Present Plan Beta Coefficient Independent Variables Ability to choose doctor Coverage provided Distance to doctor or hospital Participation Efficiency in operations Quality of care Personal attention 21a 12a .01 138 -.03 47 Overall evaluation of respondent's present plan Dependent variable Overall evaluation of proposed HMO Significant at the .01 level.