Question

The grocery discounter ALDI was founded in 1913 as Albrecht Discount in Essen, Germany. Currently, ALDI operates stores in 18 countries in Europe; Australia, and the United States, ALDI’s strategy revolves around providing good-quality groceries for low prices. Quality is important to ALDI, which guarantee.

Discussions Questions
1. How does ALDI’s strategy lead to a competitive advantage? How does the company achieve this strategy?
2. Does ALDI’s low-cost strategy imply that the company offers low quality? Why is quality important, regardless of competitive strategy?



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  • CreatedFebruary 12, 2014
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