Question: The grocery discounter ALDI was founded in 1913 as Albrecht

The grocery discounter ALDI was founded in 1913 as Albrecht Discount in Essen, Germany. Currently, ALDI operates stores in 18 countries in Europe; Australia, and the United States, ALDI’s strategy revolves around providing good-quality groceries for low prices. Quality is important to ALDI, which guarantee.

Discussions Questions
1. How does ALDI’s strategy lead to a competitive advantage? How does the company achieve this strategy?
2. Does ALDI’s low-cost strategy imply that the company offers low quality? Why is quality important, regardless of competitive strategy?


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  • CreatedFebruary 12, 2014
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