The Internet electronically links many thousands of manufacturers to millions of consumers, thereby eliminating the need for middlemen in the twenty-first century. Who needs intermediaries if customers can go online and manufacturers all have Web site that can be visited by customers from literally all corners of the earth? Shopping trips, malls, stores, indeed, the bricks and mortar of current channel structure will eventually become obsolete—a relic of earlier centuries. Do you agree or disagree with this scenario? Discuss.
Answer to relevant QuestionsMaytag Corp. is famous for what are arguably the best washing machines and dishwashers in the world. The brand recognition and brand equity levels of Maytag products among consumers are among the highest of any consumer ...What is the difference between a product distribution franchise and a business format franchise? What key implication does the channel manager need to think about with regard to franchise channels when designing marketing channels? How might the motivation of franchise channel members differ compared with conventional channels? Do the generally shorter channels used to distribute services usually make it more or less complicated to design marketing channels? Why?
Post your question