The list below shows a set of customers that a company has and their RFM scores. Answer the following questions using information from the list.
a. Which of the customers should the company focus their marketing efforts on? Justify your answer.
b. Which of the customers brings the most money to the organization? How can you tell?
c. If the organization had to drop one of the customers from the list, which customer would you choose to drop? Justify your answer.