The local department store in your hometown has been besieged by competition from the large national chains.

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The local department store in your hometown has been besieged by competition from the large national chains. What are some ways that target customers’ attitudes toward the store could be changed?

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Marketing Research Essentials

ISBN: 978-1118249321

8th edition

Authors: Carl McDaniel Jr., Roger Gates

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Question Posted: Jan 14, 2016 01:20 AM

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The local department store in your hometown has been besieged by competition from the large national chains.

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If there are several large chains the local store canno...View the full answer

Marketing Research Essentials

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