The product, price, promotion and logistics variables may be viewed by the channel manager as resources in helping secure a higher level of channel member cooperation. Discuss the statement.
Answer to relevant QuestionsDiscuss the role of the marketing channel in providing after-sale service. Under which conditions might a seemingly simple product deletion decision create possible adverse reactions on the part of channel members? Procter & Gamble has become so concerned about the proliferation of private-label products that it has taken the extraordinary step of suing one of its own channel members that sells private labels as well as large volumes ...What should be the role of the channel manager in formulating the manufacturer’s pricing policies and strategies? A sales representative from a wholesaler of sporting goods called on a sporting goods retailer in the middle of the summer. The salesman was particularly fond of the new line of exercise equipment from a major manufacturer ...
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