The product, price, promotion and logistics variables may be viewed by the channel manager as resources in

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The product, price, promotion and logistics variables may be viewed by the channel manager as resources in helping secure a higher level of channel member cooperation. Discuss the statement.

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Marketing Channels

ISBN: 978-0324316988

8th edition

Authors: Rosenbloom

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Question Posted: Jul 14, 2015 02:05 AM

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The product, price, promotion and logistics variables may be viewed by the channel manager as resources in

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Marketing Channels

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