Discuss the role of the marketing channel in providing after-sale service.
Answer to relevant QuestionsDiscuss the importance of gaining channel member support in building market acceptance for a new product. Discuss the relationship between strategic product management and channel management. Is one of these areas more important than the other? Explain. Expensive sunglasses, ranging in price from $50 to $200 or even higher in some cases, have become quite the rage. Ray-Ban, one of the leaders of the pricey sunglasses phenomenon, was joined by numerous other manufacturers, ...Explain the concept of “buying distribution services” as it applies to channel pricing strategy. Amazon.com became the world’s largest e-book seller by offering new bestselling books for a fixed price of $9.99 regardless of the fame and popularity of the author or the prestige of the publisher. But some publishers ...
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