Question: The senior management of Trinity Industries Inc has proposed the

The senior management of Trinity Industries Inc. has proposed the following three performance measures for the company:
1. Net income as a percent of stockholders’ equity
2. Revenue growth
3. Employee satisfaction
Management believes these three measures combine both financial and non-financial measures and are thus superior to using just financial measures.
What advice would you give Trinity Industries Inc. for improving its performance measurement system?

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  • CreatedFebruary 04, 2014
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