The vision of YMCA is as follows. The nation’s 2,686 YMCAs respond to critical social needs by drawing on our collective strength as of one of the largest not-for-profit community service organizations in the United States. Today’s YMCAs serve thousands of U.S. communities, uniting 21 million children and adults of all ages, races, faiths, backgrounds, abilities and income levels. Our reach and impact can be seen in the millions of lives we touch every year. Across the nation, YMCAs are committed to helping:
● Children and youth deepen positive values, their commitment to service and their motivation to learn
● Families build stronger bonds, spend time together and become more engaged with their communities
● Individuals strengthen their spiritual, mental and physical well-being
● At every stage of life, YMCAs are there to help children, families and individuals reach their full potential.
Suppose the neighborhood YMCA in a medium sized city has been struggling to break even because several brand new family-centered health and fitness centers have opened in the area, and these organizations have been giving deep discounts on new member prices. The director at this YMCA decided to implement a balanced scorecard approach to determine whether improving other factors would lead to improved financial performance. The director has suggested that sustainability measures be incorporated into each perspective so that the organization could advertise itself as being environmentally friendly and socially responsible.

REQUIRED
A. List one strategic objective and a related performance measure for each of the four typical perspectives of the YMCA’s regular business (fitness and swimming, classes, family and daycare programs). For more information, see its website at www.ymca.net.
B. List one strategic objective and a related performance measure for the social perspective and for the environmental perspective of the YMCA’s sustainability activities.