There are four basic strategiesinternational, global, multidomestic, and transnational. What are the advantages and disadvantages associated with
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The four strategies are presented in Exhibit 74 on p 258 Firms with international operations will be in industries that face two pressures one for local adaptation and one for lower costs An internati...View the full answer
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Strategic Management Text and Cases
ISBN: 978-1259196553
7th edition
Authors: Gregory Dess, Tom Lumpkin, Alan Eisner, Gerry McNamara
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