Think back to any good or bad publicity you have heard about a company or its products

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Think back to any good or bad publicity you have heard about a company or its products recently. If it was good publicity, how was it generated and what media were used? If it was bad publicity, where did you find out about it and how did the firm try to control or eliminate the situation?

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Contemporary Marketing

ISBN: 978-0324582031

14th Edition

Authors: Louis E Boone, David L Kurtz

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