Think of a firm that successfully achieved a combination overall cost leadership and differentiation strategy. What can be learned from this example? Are these advantages sustainable? Why? Why not?
Answer to relevant QuestionsCan you think of a company that suffered ethical consequences as a result of an overemphasis on a cost leadership strategy? What do you think were the financial and nonfinancial implications? What are some of the important ways in which a firm can restructure a business? Use the Internet and select a company that has recently undertaken diversification into new product markets. What do you feel were some of the reasons for this diversification (e.g., leveraging core competencies, sharing ...Describe the basic entry strategies that firms have available when they enter international markets. What are the relative advantages and disadvantages of each? What is the difference between discovery and evaluation in the process of opportunity recognition? Give an example of each.
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