Use the Internet and select a company that has recently undertaken diversification into new product markets. What do you feel were some of the reasons for this diversification (e.g., leveraging core competencies, sharing infrastructures)?
Answer to relevant QuestionsIn recent years there has been a rash of corporate downsizing and layoffs. Do you feel that such actions raise ethical considerations? Why or why not? There are four basic strategies—international, global, multidomestic, and transnational. What are the advantages and disadvantages associated with each? Many large U.S.-based management consulting companies such as McKinsey and Company and the BCG Group have been very successful in the international marketplace. How can Porter’s diamond explain their success? What do the term competitive dynamics mean? Why is it important to have a balance between the three elements of behavioral control—culture; rewards and incentives; and, boundaries?
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