This chapter has covered a number of promotion methods and tools. Some techniques tend to increase product

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This chapter has covered a number of promotion methods and tools. Some techniques tend to increase product use, and others are used to get new consumers to try the product. Which methods belong with which objective and why?

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Advertising & IMC Principles & Practice

ISBN: 978-0132163644

9th Edition

Authors: Sandra Moriarty, Nancy Mitchell, William Wells

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Question Posted: Nov 20, 2012 05:37 AM

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This chapter has covered a number of promotion methods and tools. Some techniques tend to increase product

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As is true with many advertising decisions the appropriate promotional technique to achieve particul...View the full answer

Advertising & IMC Principles & Practice

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