Throughout 2008, Knowledge Networks worked in conjunction with the Associated Press and Yahoo to repeatedly poll 2,230

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Throughout 2008, Knowledge Networks worked in conjunction with the Associated Press and Yahoo to repeatedly poll 2,230 people (from random telephone sampling) about likely election results and political preferences. Visit www.knowledgenetworks.com and evaluate their methodology and ultimate accuracy (or inaccuracy) on this topic.
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Marketing Research Essentials

ISBN: 978-1118249321

8th edition

Authors: Carl McDaniel Jr., Roger Gates

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