Too much information obtained from marketing research ultimately stifles creative thinking and the production of innovative creative.” Many creative directors have expressed this opinion. Conduct some secondary research and present an opinion on the issue. Justify your position with appropriate examples.
Answer to relevant QuestionsExplain the difference between product advertising and promotional advertising. What essential criteria do organizational buyers consider when making buying decisions? What is the relationship between the various components of an integrated marketing communications plan? “Marketing communications objectives are diverse by nature, but a good campaign must have a specific focus.” What does this mean? Companies are now using online surveys to learn more about their customers and how they feel about the company’s products. What are the benefits and drawbacks of using online research? Is it as useful and effective as ...
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