Using an Internet search tool, locate Procter & Gamble's investor relations web site. Under "Financial Reporting," you will find the company's 2009 annual report. In the annual report's section titled "Management's Discussion and Analysis," you will find growth by segment. How many segments does Procter & Gamble report? Using 2009 as a proxy, does each segment have the same organic growth characteristics? Set organic growth equal to sum of volume excluding acquisitions, price, and mix/other. Based on growth by segment, should Procter & Gamble be valued as a whole, or should individual segments be valued separately?

  • CreatedAugust 12, 2015
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