Using Question 12, assume that each of the three groups of respondents had been divided into two

Question:

Using Question 12, assume that each of the three groups of respondents had been divided into two groups: younger (under 30) and older (over 30). The revised ANOVA table was as follows:
Using Question 12, assume that each of the three groups

a. What are the F-ratio and p-value associated with the hypothesis test that there is no advertisement effect? Why is it different from that in Question 6? Notice that the total SS and the advertisement SS have not changed.
b. Test the hypothesis that there is no age effect.

Fantastic news! We've Found the answer you've been seeking!

Step by Step Answer:

Related Book For  book-img-for-question

Marketing Research

ISBN: 978-1118156636

11th edition

Authors: David A. Aaker, V. Kumar, Robert Leone, George S. Day

Question Posted: