Using Question 12, assume that each of the three groups of respondents had been divided into two
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a. What are the F-ratio and p-value associated with the hypothesis test that there is no advertisement effect? Why is it different from that in Question 6? Notice that the total SS and the advertisement SS have not changed.
b. Test the hypothesis that there is no age effect.
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Related Book For
Marketing Research
ISBN: 978-1118156636
11th edition
Authors: David A. Aaker, V. Kumar, Robert Leone, George S. Day
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