An experiment was conducted to determine which of three advertisements to use in introducing a new personal
Question:
Advertisement A: 5.5
Advertisement B: 5.8
Advertisement C: 5.2
The ANOVA table was as follows:
a. What is the appropriate null hypothesis? The alternative hypothesis?
b. What is the F-ratio? The p-value?
c. Is the result significant at the .10 level? The .05 level? The .01 level?
d. Are there any differences among the impacts of the three advertisements?
Fantastic news! We've Found the answer you've been seeking!
Step by Step Answer:
Related Book For
Marketing Research
ISBN: 978-1118156636
11th edition
Authors: David A. Aaker, V. Kumar, Robert Leone, George S. Day
Question Posted: