Value-Chain Analysis Required Develop a value chain for the airline industry. Identify areas in which any given
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Develop a value chain for the airline industry. Identify areas in which any given airline might find a cost advantage by modifying the value chain in some way. Similarly, identify areas of the value chain in which the airline might be able to develop additional value for the airline customer. For example, consider ways the ticketing operation might be reconfigured for either cost or value-added advantage.
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Cost management a strategic approach
ISBN: 978-0073526942
5th edition
Authors: Edward J. Blocher, David E. Stout, Gary Cokins
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