Vision statements should be massively inspiring, overarching, and long term. a) Provide several examples of potential vision
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a) Provide several examples of potential vision statements for various organizations and discuss how such vision statements would inspire employees around a cause.
b) Compare the purpose of a mission statement to that of a vision statement and a strategic objective.
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Related Book For
Advertising Promotion And Other Aspects Of Integrated Marketing Communications
ISBN: 9781111580216
9th Edition
Authors: Terence Shimp, Craig Andrews
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