Visit www.planalytics.com which was discussed in the chapter opener. View one or more of their client success

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Visit www.planalytics.com which was discussed in the chapter opener. View one or more of their client success videos and write a report on how, exactly, weather-based situational marketing is used by the company?
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Consumer Behavior Building Marketing Strategy

ISBN: 978-0077645557

12th edition

Authors: Delbert Hawkins, David Mothersbaugh

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