What is meant by the term situation? Why is it important for a marketing manager to understand

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What is meant by the term situation? Why is it important for a marketing manager to understand situational influences on purchasing behavior?

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Consumer Behavior Building Marketing Strategy

ISBN: 978-0077645557

12th edition

Authors: Delbert Hawkins, David Mothersbaugh

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Question Posted: Feb 17, 2016 04:12 AM

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What is meant by the term situation? Why is it important for a marketing manager to understand

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A situation is a set of factors outside of and removed from the individ...View the full answer

Consumer Behavior Building Marketing Strategy

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