Warranties and service agreements play in important role in communicating a companys willingness to stand behind its

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Warranties and service agreements play in important role in communicating a company’s willingness to stand behind its products. Research the warranty coverage and how well the Harley dealership network stands behind the product. How does the warranty coverage and service provided by dealers enhance the brand value of Harley?
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Marketing Management

ISBN: 978-0078028861

2nd edition

Authors: Greg Marshall, Mark Johnston

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