What advantages does a retail chain have over a retailer who operates with a single store? Does a small retailer have any advantages in competing against a chain? Explain your answer.
Answer to relevant QuestionsMany producers are now seeking new opportunities in international markets. Are the opportunities for international expansion equally good for retailers? Explain your answer. Explain how an understanding of the adoption process would help you develop a promotion blend for digital tape recorders, a new consumer electronics product that produces high-quality recordings. Explain why you might change ...If a company wants its promotion to appeal to a new group of target customers in a foreign country, how can it protect against its communications being misinterpreted? Cite an actual local example of each of the three kinds of sales presentations discussed in the chapter. Explain for each situation whether a different type of presentation would have been better. Would it make sense for your school to have a person or group whose main job is to handle “customer service” problems? Explain your thinking.
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