What are consumers looking for in a coffeehouse experience? How do they view the Starbucks coffeehouse experience?

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What are consumers looking for in a coffeehouse experience? How do they view the Starbucks coffeehouse experience? How can Starbucks determine answers to these questions?

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Marketing Research An Applied Orientation

ISBN: 978-0136085430

6th edition

Authors: Naresh K Malhotra

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Question Posted: Mar 03, 2016 01:53 AM

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What are consumers looking for in a coffeehouse experience? How do they view the Starbucks coffeehouse experience?

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Starbucks can determine the answers to such questions by conductin...View the full answer

Marketing Research An Applied Orientation

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