Discuss the channel management implications of such technological developments as electronic scanners, high-tech point-of-sale displays, computerized inventory management systems, EDI, the digital revolution, smartphones, RFID and cloud computing.
Answer to relevant QuestionsJames Johnson, vice president of marketing for a major manufacturer of fiberglass home insulation aimed at the DIY market, was elated after reading an article in The Wall Street Journal about the recent steep rise in energy ...Channels of distribution for books have gone through a metamorphosis in recent years with the emergence of e-books, such as Amazon’s Kindle, Barnes & Noble’s Nook, or Apple’s iPad. Indeed, by mid-2010, Amazon.com ...How can the channel manager use the concept of role to develop a more effective and efficient channel? Discuss some of the means available to the channel manager for detecting channel conflict. Do you think they would be practical to use in the real world? How does channel strategy relate to marketing strategy?
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