What are magnitude and frequency cues? Which is more important in the formation of a retailers price

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What are magnitude and frequency cues? Which is more important in the formation of a retailer’s price image?

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Pricing Strategies A Marketing approach

ISBN: 978-1412964746

1st edition

Authors: Robert M. Schindler

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Question Posted: Feb 04, 2016 06:30 AM

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What are magnitude and frequency cues? Which is more important in the formation of a retailers price

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Frequency cues refer to the number of products sold at a lower ...View the full answer

Pricing Strategies A Marketing approach

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