What is a price decoy? How does it exert its effect? How could a manager create a

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What is a price decoy? How does it exert its effect? How could a manager create a price decoy?

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Pricing Strategies A Marketing approach

ISBN: 978-1412964746

1st edition

Authors: Robert M. Schindler

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Question Posted: Feb 04, 2016 06:29 AM

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What is a price decoy? How does it exert its effect? How could a manager create a

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A price decoy is an item that is set with a particularly high p...View the full answer

Pricing Strategies A Marketing approach

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