What are several weaknesses associated with how Burke, Inc. measured its Secure Customer Index (SCI)? Make sure

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What are several weaknesses associated with how Burke, Inc. measured its Secure Customer Index (SCI)? Make sure you clearly identify each weakness and explain why you feel it is a weakness.
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Essentials of Marketing Research

ISBN: 978-0073404820

2nd edition

Authors: Joseph Hair, Mary Wolfinbarger, Robert Bush, David Ortinau

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