What are some of the possible disadvantages of using focus groups?
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Focus group is a tool used in the qualitative method of data collection The method uses a form of gr...View the full answer
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Dadei longjam
Currently a research scholar at Jawaharlal Nehru University. Since 2013 I have been constantly engaging with the discipline of Sociology, Social and Cultural Anthropology. Honours in Sociology from University from Delhi. Have work experience as an associate editor in one of the vernacular journals for a period of 6 months. I hold a master degree in sociology with A grade from the Jawaharlal Nehru University of India. I have written papers ranging from various topics on sociological and anthropological thinkers, theories, social stratification, gender, religion and culture. Presented a paper on 'Aspects of Socialization and Identity Making of Transgender in the State of Manipur: A Comparative Analysis'. At present, I am enrolled as a research scholar at Jawaharlal Nehru University. My research interests are Problems of Ethnicity and Identity in Nation-Making, Cultural Industry, Consumerism and Changing Lifestyles, Social and Political Structure of the Periphery. I have acquired hands-on experience to work under my professor as a tutor for the master Students. I have guided masters and bachelor students on their term- paper topics, delivered classes on thinkers and theories.
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Marketing Research Essentials
ISBN: 978-1118249321
8th edition
Authors: Carl McDaniel Jr., Roger Gates
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