What is media planning? How do media planners use reach, frequency, gross rating points, and cost-per-thousand in

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What is media planning? How do media planners use reach, frequency, gross rating points, and cost-per-thousand in developing effective media schedules? What are continuous, flighting, and pulsing media schedules?

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Marketing Real People, Real Choices

ISBN: 978-0132913171

4th Canadian Edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart, J. Brock Smith, Sylvain Charlebois, Bhupesh Shah

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Question Posted: Dec 07, 2015 06:59 AM

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What is media planning? How do media planners use reach, frequency, gross rating points, and cost-per-thousand in

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After she chooses the advertising media the planner then creates a media schedule that specifies the ...View the full answer

Marketing Real People, Real Choices

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