Question: What are the benefits and drawbacks of loyalty promotions
What are the benefits and drawbacks of loyalty promotions?
Answer to relevant QuestionsHow do trade allowances, performance allowances, and cooperative advertising funds complement each other when implementing a trade promotion plan? What types of coupon distribution are appropriate for the early stages of the product life cycle? What distribution is appropriate for the later stages? Why? What forms of sales promotion are best suited for the following brands? Justify your position. a) Secret deodorant b) Quaker Chewy Granola Bars c) Blue Mountain Resort (or any similar ski or golf resort) d) Valvoline ...What is a media kit, and what role does it serve? Visit a company website of your choosing. Usually, there is a link to the press release section of the site. Review that company’s five latest press releases. What subject matter did they deal with? Try to determine how ...
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