How do trade allowances, performance allowances, and cooperative advertising funds complement each other when implementing a trade promotion plan?
Answer to relevant QuestionsBriefly describe the following trade promotion terms: a) Spiff b) Dealer premium c) Collateral materials d) Point- of- purchase material What are the benefits and drawbacks of a free sample offer? Evaluate the sales promotion strategies employed by Canadian Tire. What marketing and marketing communications objectives do they meet? How effective are the programs? How does Canadian Tire integrate sales promotions with ...What are the roles of special interest newsletters and special interest reports that are distributed by companies, organizations, and associations? Briefly explain how experiential marketing is different from other forms of marketing communications activities. What benefits does it offer?
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