What are the components of JetBlues competitive advantage, and what are the merits and demerits of these
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A competitive strategy is linked to the value chain and supported by intangible assets JetBlue has some operational strength in its activities and possible social capital through its alliance relation...View the full answer
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Related Book For
Strategic Management Text and Cases
ISBN: 978-1259196553
7th edition
Authors: Gregory Dess, Tom Lumpkin, Alan Eisner, Gerry McNamara
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