What are the distinctive consumer trends that are expected to alter the auto industry within the next

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What are the distinctive consumer trends that are expected to alter the auto industry within the next five years? Identify and describe the changes in consumer behaviour. How will consumers purchase cars? What will likely motivate customers to change their purchasing habits?
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Marketing Real People, Real Choices

ISBN: 978-0132913171

4th Canadian Edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart, J. Brock Smith, Sylvain Charlebois, Bhupesh Shah

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