What are the important considerations in determining a promotion budget?
Answer to relevant QuestionsUnder what conditions is a firm’s promotion strategy more likely to be advertising/sales promotion-driven rather than personal selling-driven? How and to what extent is the Internet likely to be useful in companies’ promotion strategies? Discuss the reasons why many companies are interested in the marketing potential of the Internet. What are the unique capabilities offered by the Internet to business users of the communications medium? What are the major approaches to organizing the marketing function for international operations? Discuss the factors that may affect the choice of a particular organization design.
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