Under what conditions is a firms promotion strategy more likely to be advertising/sales promotion-driven rather than personal

Question:

Under what conditions is a firm’s promotion strategy more likely to be advertising/sales promotion-driven rather than personal selling-driven?

Fantastic news! We've Found the answer you've been seeking!

Step by Step Answer:

Related Book For book-img-for-question

Strategic Marketing

ISBN: 978-0078028908

10th edition

Authors: Nigel Piercy and David Cravens

See More Books

Question Posted: Jul 30, 2015 03:05 AM

See More Questions

Under what conditions is a dual extension strategy advisable? When is product invention more appropriate?
Under what conditions is a dual extension strategy advisable? When is product invention more appropriate?
Under what conditions is a public company allowed to dismiss its independent audit firm? Under what conditions is an independent audit firm allowed to resign as the auditor of a public company? What...
A 63.0-F capacitor is connected to a generator operating at a low frequency. The rms voltage of the generator is 4.00 V and is constant. A fuse in series with the capacitor has negligible resistance...
As the manager of the IT group at your insurance firm, you have been asked to develop a cost estimate for upgrades to the computerized accident-reporting and claims adjustment system you have in...
In Problem sketch the graph of f and determine where f is nondifferentiable. S2r ifx < 1 if x 2 1 f(x) 12
Table B. 23 contains data from the NBA Combine. Use all possible regressions to build a model for these data. Perform a residual analysis on the final model and comment on model adequacy. Time Run...
Create a TaxReturn class with fields that hold a taxpayers Social Security number, last name, first name, street address, city, state, zip code, annual income, marital status, and tax liability....
A report on Blockchain in the context of Fintech and RegTech need to be written. The company wants to use blockchain for three purposes 1. As a mechanism for secure digital transactions and smart...
A gage for measuring heat flux to a surface or through a laminated material employs five thin-films, chromel/ alumel (type K) thermocouples deposited on the upper and lower surfaces of a wafer with a...
What are the important considerations in determining a promotion budget?
Discuss the advantages and limitations of using awareness as an advertising objective. When may this objective be appropriate?
A small locally-owned hardware store in a western college town accepts both cash and checks for purchasing merchandise from the store. From experience, the store accountant has determined that 2...
1. Identify a small healthcare-related business that you might like to start. Very briefly (2-3 sentences) describe this business. 2. Describe how you might go about estimating the revenue for the...
Management is thinking of switching to the straight-line method of depreciation. Do you agree? Why or why not?
Three areas that were interesting on the Mayo Clinic's 2021 10-K report?
1. What is the difference between cash accounting and accrual accounting? 2. Explain the concept of depreciation and how it is calculated. 3. What is the purpose of the trial balance in accounting?...
Stock daily returns have 'fat' tails ('extreme' daily returns are more likely than what the Normal distribution suggest). What were the largest daily percentage losses in the history of the US stock...
Derive expression (22.23) for the zz component of the dielectric tensor in a plasma excited by a weak electrostatic wave, and show that the waves dispersion relation is 3 = 0. 3(w,k) =1+ S 9 m, tok...
Draw the appropriate control flow graph of the given pseudocode.Make sure to only use one number for blocks of code which are all sequential and when the first line is executed, all of those lines...
When should you include or omit in a letter of authorization?
When should you write a memo? When should you write a letter?
1. What should Cory consider doing with the information in this case before he actually begins to write the report? Name some specific issues Cory should address. 2. Should Cory include the standard...
sked byChina699 BEMIDJI STATE UNIVERSITY Department of Technology, Art & Design TADT 3217 : Materials Science & Metallurgy Hardness Testing [A continued look at the Heat Treatment of Steel] ...
1. Advocate Aurora Sheboygan Memorial Hospital health care product or service to be marketed in your community. 2. Conduct appropriate market research in your community to determine the demographics...
How do ethical leaders integrate ethical considerations into strategic decision-making processes, balancing short-term business objectives with long-term ethical imperatives to ensure sustainable...

Under what conditions is a firms promotion strategy more likely to be advertising/sales promotion-driven rather than personal

Question:

Step by Step Answer:

A promotional strategy will likely be advertisingsales promotion driven under some ...View the full answer

Strategic Marketing

Students also viewed these Marketing questions