What are the primary ways of measuring the effectiveness of event marketing and sponsorship participation? Briefly discuss each form of measurement.
Answer to relevant QuestionsWhat is the difference between a buying committee and a buying centre? Explain the term “double targeting” and provide a new example of a company or brand that is applying this concept. What is the relationship between the various components of an integrated marketing communications plan? What is the problem- awareness stage of the marketing research process? What does opinion- measure testing refer to?
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