What are three obstacles to predicting behavior even if we know a person’s attitudes?
Answer to relevant QuestionsDescribe the theory of reasoned action. Why might it not be equally valuable when it is applied to non-Western cultures? Describe the ABC model of attitudes. Why do marketers use metaphors to craft persuasive messages? Give two examples of this technique. The sleeper effect implies that perhaps we should not worry too much, about how positively people evaluate a source. Similarly, there is a saying in public relations that “any publicity is good publicity.” Do you agree? Locate foreign ads at sites like japander.com in which celebrities endorse products they do not pitch on their home turf. Ask friends or classmates to rate the attractiveness of each celebrity, then show them these ads and ...
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