What is a subjective norm, and how does it influence our attitudes?
Answer to relevant QuestionsWhat are three obstacles to predicting behavior even if we know a person’s attitudes? What is a halo effect, and why does it happen? Should marketers ever try to arouse fear in order to persuade consumers? A flog is a fake blog a company posts to build buzz around its brand. Is this ethical? Construct a multi-attribute model for a set of local restaurants. Based on your findings, suggest how restaurant managers can improve an establishment’s images via the strategies described in this chapter.
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