What can an interviewer do during the first 30 seconds of an interview to maximize the cooperation

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What can an interviewer do during the first 30 seconds of an interview to maximize the cooperation rate of (a) a personal interview and (b) a telephone interview? Assume the appropriate respondent is the head of the household.

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Marketing Research

ISBN: 978-1118156636

11th edition

Authors: David A. Aaker, V. Kumar, Robert Leone, George S. Day

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Question Posted: Mar 29, 2016 04:43 AM

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What can an interviewer do during the first 30 seconds of an interview to maximize the cooperation

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