What general factors motivate marketing managers to price their products at, above, or below prevailing market prices?

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Business

ISBN: 978-0133354263

8th Canadian Edition

Authors: Ricky Griffin, Ronald J.Ebert, Frederick Starke, Melanie Lang, George Dracopoulos

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Question Posted: Dec 11, 2015 04:04 AM

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What general factors motivate marketing managers to price their products at, above, or below prevailing market prices?

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There are a variety of factors including customer belief about product quality Companies that ...View the full answer

Business

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