What information sources do you think students on your campus use when acquiring the items listed below?

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What information sources do you think students on your campus use when acquiring the items listed below? Consider the various sources listed in Figure 15-4 in developing your answer. Do you think there will be individual differences? Why?

a. Movies

b. Restaurants

c. Apartment

d. Computer

e. Fitness equipment

f. A charity contribution

g. Dress clothes

h. Cell phones

Figure 15-4

Information sources Internal information External information Passively acquired Actively acquired Actively acquired Low

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Consumer Behavior Building Marketing Strategy

ISBN: 978-1259232541

13th edition

Authors: David Mothersbaugh, Delbert Hawkins

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Question Posted: Aug 25, 2017 02:14 AM

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What information sources do you think students on your campus use when acquiring the items listed below?

Question:

Information sources Internal information External information Passively acquired Actively acquired Actively acquired Low- involvement Personal experience Past Independent Personal Marketer Experiential searches information contacts groups learning

Step by Step Answer:

People tend to search for information no matter how big or small their purchase is going to be The customers depend on reliable information sources in order to have an effective purchase that is of go...View the full answer

Consumer Behavior Building Marketing Strategy

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