What is a click-through rate? How is it relevant to e-mail surveys?

Question:

What is a click-through rate? How is it relevant to e-mail surveys?
Fantastic news! We've Found the answer you've been seeking!

Step by Step Answer:

Related Book For  book-img-for-question

Essentials of Marketing Research

ISBN: 978-1305263475

6th edition

Authors: Barry J. Babin, William G. Zikmund

Question Posted: