What is a complementary Internet channel strategy and for which companies will this be most appropriate?

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E Business and E Commerce Management Strategy Implementation and Practice

ISBN: 978-0273719601

4th edition

Authors: Dave Chaffey

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Question Posted: Dec 22, 2015 03:07 AM

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Describe what is meant by a complementary and replacement Internet channel strategy and give examples of products for which companies follow a particular approach.
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What is a complementary Internet channel strategy and for which companies will this be most appropriate?

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This is where the product is not amenable to purchase online or the barriers to this route such a...View the full answer

E Business and E Commerce Management Strategy Implementation and Practice

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