What opportunities may there be to vary the Price and Place components of the marketing mix when

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What opportunities may there be to vary the Price and Place components of the marketing mix when delivering services through the Internet?

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E Business and E Commerce Management Strategy Implementation and Practice

ISBN: 978-0273719601

4th edition

Authors: Dave Chaffey

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Question Posted: Dec 22, 2015 03:07 AM

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Summarize new opportunities to vary the marketing mix that arise through deploying the Internet.
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What opportunities may there be to vary the Price and Place components of the marketing mix when

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Refer to sections on Price and Place Price often requires reduction to offer incent...View the full answer

E Business and E Commerce Management Strategy Implementation and Practice

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