What is a line extension? Describe how one of the following might create a line extension: a.

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What is a line extension? Describe how one of the following might create a line extension:
a. Bounty paper towels
b. Post Shredded Wheat
c. Celestial Seasonings tea
d. Tide laundry detergent

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Contemporary Marketing

ISBN: 978-0324582031

14th Edition

Authors: Louis E Boone, David L Kurtz

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Question Posted: Sep 14, 2012 07:35 AM

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What is a line extension? Describe how one of the following might create a line extension: a.

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A line extension adds individual offerings that appeal to different market segments whi...View the full answer

Contemporary Marketing

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